P&G Middle East was planning a pre-summer event aimed at captivating consumers of all ages in-store and generating enthusiasm for a cruise staycation with friends and family. My objective was to create an immersive cruise experience that fully engaged shoppers and encouraged participation in our campaign. To truly capture the allure of winning a cruise, my visual approach was a contemporary development of the timeless, iconic elegance of vintage travel poster illustration and typography. This rolled out across in-store, Experienmtial, FMCG, Social, Gamification and even clothing activations for prtend cruise ship staff within our mall takeover.